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Scheibling Casey


Areas of Specialization

    • Social Psychology
    • Gender, Sexuality, & Family
    • Sociology of Culture
    • Media Communications


  • Ph.D. Sociology (2019), McMaster University, Hamilton, ON
  • M.A. Sociology (2014), Concordia University, Montreal, QC
  • B.A. Honours Sociology (2012), Concordia University, Montreal, QC



SOCIOL 4R03 - Individual and Society, McMaster University, Hamilton, ON (2020)

HLTHAGE 2M03 - Aging in Modern Families, McMaster University, Hamilton, ON (2019)

SOCIOL 2PP3 - Sociology of Families, McMaster University, Hamilton, ON (2019)

Teaching Assistant

SOCIOL 1C03 - Canadian Society: Social Problems, Social Policy, and the Law, McMaster University, Hamilton, ON (2019)

SOCIOL 3NN3 - Popular Culture & Inequality, McMaster University, Hamilton, ON (2018)

SOCIOL 2QQ3 - Dynamics and Transitions in Intimate Relationships and Families, McMaster University, Hamilton, ON (2017)

SOCIOL 3O03 - Qualitative Research Methods, McMaster University, Hamilton, ON (2016-2017)

SOCIOL 2D06 - The Human Group, McMaster University, Hamilton, ON (2015-2016)

SOCIOL 2Q06 - Sociology of Gender, McMaster University, Hamilton, ON (2014-2015)

SOCI 341 - Sociology of the Media, Concordia University, Montreal, QC (2013-2014)

SOCI 212/213 - Inferential Statistics, Concordia University, Montreal, QC (2012-2013)


Research Interests

Culture; Embodiment; Families; Fatherhood; Gender; Health; Identity; Media

Research Funding & Awards

SSHRC Explore - Standard Research and Research Creation Grant (2019), McMaster University Arts Research Board (ARB)

The Alfred Hunter Memorial Award (2019), Department of Sociology, McMaster University

Michael Smith Foreign Study Supplement (2018), Social Sciences & Humanities Research Council of Canada
            Host Institution: University of Florida, Gainesville, FL (USA)
            Host Supervisor: Dr. William Marsiglio, Department of Sociology, Criminology & Law

Joseph-Armand Bombardier CGS Doctoral Scholarship (2016-2019), Social Sciences & Humanities Research Council of Canada

Ontario Graduate Scholarship (2015), Ministry of Training, Colleges and Universities, Government of Ontario

Graduation Bonus Award (2014), School of Graduate Studies, Concordia University

The Cary Boucock Memorial Award (2013), Department of Sociology, Concordia University

Refereed Publications

Scheibling, C. (2019). Doing Fatherhood Online: Men's Parental Identities, Experiences, and Ideologies on Social Media. Symbolic Interaction. DOI: 10.1002/symb.459

Scheibling, C. (2019). The Culture of Fatherhood 2.0: Exploring the "Tiny Public" of Dad Bloggers in North America. Feminist Media Studies. DOI: 10.1080/14680777.2019.1617764

Scheibling, C., & Lafrance, M. (2019). Man Up but Stay Smooth: Hybrid Masculinities in Advertising for Men's Grooming Products. Journal of Men's Studies. DOI: 10.1177/1060826519841473

Scheibling, C. (2018). "Real Heroes Care": How Dad Bloggers Are Reconstructing Fatherhood and Masculinities. Men and Masculinities. DOI: 10.1177/1097184X18816506

Scheibling, C., Gillett, J., & Brett, G. (2018). Making the Virtual Rounds: The Use of Blogs by Health-Care Professionals. Journal of Communication Inquiry, 42(1), 48-66. DOI: 10.1177/0196859917722364

Lafrance, M., Scheibling, C., Burns, L., & Durr, J. (2017). Race, Gender, and the Billboard Top 40 Charts between 1997 and 2007. Popular Music and Society41(5), 522-538. DOI: 10.1080/03007766.2017.1377588

Non-refereed Publications

Scheibling, C. (2019). Dad Bloggers Want Social Change for Father's Day. The Conversation (Canada).

Book Reviews

Scheibling, C. (2019). Standing up for Community through Thick and Thin. Symbolic Interaction. DOI: 10.1002/SYMB.445

Selected Conference Presentations

Scheibling, C. (2018, August). "Reframing Fathers: Dad Bloggers as a Digital Counterpublic." Paper presented at the 113th Annual American Sociological Association Conference. Pennsylvania Convention Center, Philadelphia (USA).

Scheibling, C. (2018, July). "Ambassadors of Involved Fatherhood: Exploring Online and Offline Discursive Practices in the North American Dad Blogger Community." Paper presented at the 19th Annual International Sociological Association World Congress of Sociology, Metro Toronto Convention Centre, Toronto (Canada).

Scheibling, C. (2017, August). "Fatherhood 2.0: Introducing an Ethnographic Study of Dad Bloggers." Paper presented at the 112th Annual American Sociological Association Conference. Palais des Congrès, Montréal (Canada).

Scheibling C. (2017, June). "New Frontiers in Fatherhood? Observations from Annual Dad Blogger Conferences in North America." Paper presented at the 52nd Annual Canadian Sociological Association Conference. Ryerson University, Toronto (Canada).

Scheibling, C. (2017, May). "Reconstructing the Popular: An Interactionist Approach to New Media and Pop Culture." Paper presented at the 34th Annual Qualitative Analysis Conference. Sheraton Hamilton Hotel, Hamilton (Canada).

Scheibling, C. (2016, April). "Real Men Stay Smooth: Deconstructing Representations of Masculinity in Advertising for Grooming Products." Paper presented at the 24th Annual American Men's Studies Association Conference. University of Michigan, Ann Arbor (USA).

Scheibling, C. (2015, June). "Style Isn’t Born. It’s Groomed": Embodiments of Masculinity in Esquire Magazine." Paper presented at the 50th Annual Canadian Sociological Association Conference, University of Ottawa, Ottawa (Canada).

Scheibling, C. (2015, March). "From Breadwinner to Caregiver: Transitions in Fathering on American Sitcoms." Paper presented at the 23rd Annual American Men’s Studies Association International Conference on Men and Masculinities. The Roosevelt Hotel, New York (USA).


Doherty, M. (2019). How the Evolution of Fatherhood is Eliminating Excuses for Dads to Do Anything Less than Their Best. National Post. Retrievable from

Blewett, T. (2019). With YouTube tutorials and Instagram albums, Ottawa dads tackle questions about masculinity, fatherhood. Ottawa Citizen. Retrievable from

Desjardins, S. (2013). Fifty Shades of Men. Concordia University Magazine, 37(2), p. 18.

Breakenridge, R. (2012). Does pornography affect male body image? The Rob Breakenridge Show, CHQR AM 770. Calgary, AB: Corus Entertainment. Retrievable from

Nebenzahl, D. (2012). How porn fuels collective anxiety. The Montreal Gazette, p. B1. Retrievable from

Professional Service

Digital Scholarship Board (DSB) member for the Journal of Family Theory & Review.

Conference session coordinator for the Critical Sociology of Families, Work & Care research cluster of the Canadian Sociological Association.

Member of the Canadian Sociological Association (CSA) and the American Sociological Association (ASA).