Skip to main content
Skip to McMaster Navigation Skip to Site Navigation Skip to main content
McMaster logo
COVID-19 information and updates

Find the most recent updates here, as well as FAQs and information for students, faculty and staff.

Adrienne Davidson, Assistant Professor, Department of Political Science

Adrienne Davidson is a member of a team seeking to understand parents’ perspectives of early childhood education and care services.

The team collaborated on a presentation entitled "Using marketing research methodologies to study parents' preferences and understanding of early childhood education and care services".

Apr 30, 2021

 

Adrienne Davidson of McMaster's Department of Political Science was part of a team led by University of Toronto Professor, Michal Perlman, that coauthored a presentation entitled 'Using marketing research methodologies to study parents' preferences and understanding of early childhood education and care services'. The report was discussed at the University of Toronto's Focus on Research lecture series on April 8, 2021.

During the presentation, Professor Michal Perlman and her team highlighted the challenges in understanding parents’ perspectives of early childhood education and care services. They argued that traditional survey methods are not well-suited for the task. “When we ask parents questions about their child care provider, the results tend to be very positively skewed,” Perlman explained. “Many more parents report that their children are in licensed home care than is possible. It is really difficult to interpret results from parent surveys.”  

The above summary was adapted from an article published by the University of Toronto's Office of the Associate Dean, Research, International and Innovation. Read the article in its entirety here.